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Sterling has been massively inflated for years, we have been buying from Europe (clothing and footwear) at €1.20 since 2009, which is where it was set when we were at €1.13 to the £.
All my suppliers have agreed to stick at €1.20 until the end of 2017 unless it drops below parity, in which case we will look at it again.
Most of my product is priced in £, €, CHF etc. and the price is usually the same for € and £, which shows me that the £ has been a good 20-25% over priced for the last couple of years.
We have had it very good price wise in that period, look at something like a BMW 530d or Mercedes E350d, why should we have been getting them 25-30% cheaper in the UK than in Germany?
We are now paying what everyone else in Europe has been paying for their stuff, which is fair.
Plus we still tend to have wages that are higher than many parts of Europe as well.
Plus, if you read the foreign press you will see many of the other countries economists think the UK will be the strongest economy in Europe when we leave the EU.
Worst case scenario for me, as a footwear importer using factories in Spain, Portugal, Italy and France is we work to standard world trade tariffs, which would add 8% to the price, however, all the factories I work with have said they could swallow at least half of that to keep my business, so it would be an additional 3 or 4%.
I think most of the doom and gloom is coming from people who are not in the industries they are claiming are doomed.
I think the EU will be a very different place by the time we leave, and whether you are English, Scottish or British I don't think people will be as worried about leaving half as much as they are at the moment. |
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