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Here is my take on badge snobbery. This is without having gone into any details of specification, performance, or any test driving.
My expectation (before any of the above) would be that a Kia (such as this) would be better built, more reliable, way better equipped as standard and otherwise just as good (or better) than a similarly priced and pitched BMW, Audi or Jag (or many others). And therefore, were I in the market for a £40k performance saloon, I'd certainly be doing all that research and comparison, but with an incoming bias in favour of the Kia, not against it. |
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