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I'm not quite sure what your assumption was regarding the tweet. You post above seemed to indicate that you believed that Paperchase tweeted out asking for their customers views on SFH, and as a result of the response received, decided not to run any further promotions with the DM.
I would take no issue with that as a factual narrative, my point was that it is impossible to know who those responses to Paperchase were from.At the end of the day it's entirely up to Paperchase who they wish to spend money with, personally I think they misread the situation and rolled over to some spiteful bullying from SFH.
SFH themselves are just a handful of ragtag Corbynista agitators, they have been trying for a while to bully the big boys like Tescos and Waitrose into withdrawing advertising from the DM, but these larger companies have rightly told them to go do one. SFH have therefore recently switched tactics and targeted smaller companies like Paperchase, who are more easily spooked I guess.
As an "organisation" SFH would probably be better employed trying to gain advertising business for the Guardian, who have been reduced to begging readers for money online to keep going. |
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Author: Jezza99
26-11-2019 02:37:49
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