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In my career I’ve learned be careful of ‘fastest growing’ claims.
Some software that I used to work with used to claim it was the fastest growing, and technically they were correct, but reality was like this (numbers made up for demonstration).
Product A, 20,000 customers, 200 new customers, 1% growth.
Product B, 50,000 customers, 1,000 new customers, 2% growth.
Product C, 2,000 customers, 50 new customers, 2.5% growth.
Product C is the fastest growing product, true but they are only winning 4% of the new customers.
Since seeing that, I’ve never paid much attention to ‘fastest growing’ claims.
Cheers,
Nigel |
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