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If you walk into most new car dealers now, cash is no longer king.
Assuming you were equally as good at negotiating a deal, the finance on the road price would be less than the equivalent cash price. (The amount paid at the end of the term might be more)
The dealer will have so much margin physically in a car which as a cash buyer they could negotiate on, the same applies to the finance buyer.
However on top of that there is the deal kickbacks: - finance commission, commission on various items like GAP etc, which are all ridiculously overpriced and target incentives for x many cars etc.
Selling a car on finance gives them much more wiggle room on margins to allow them to do that "extra special deal in time for month end"
Then there's the finance company side of who will offer a further financial deposit contribution. That isn't available to a cash buyer and these are often substantial, think from memory mine was £5k on my last car.
The kicker is then if do want to keep the car for a longer period and aren't going to swap it after the loan period then if you can pay it off with cash asap to save the interest payments. In my example if I did that I would have got a £5k better deal than a straight cash buyer.
Stupid you might say but lets make everything far more complicated than it needs to be to maximise profit.... |
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