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Wouldn't be surprised if it's the new BT Sport, although there's no doubt that the UFC would like to be on Sky Sports. The impact on casual recognition from being regularly on Sky Sports News can't be underestimated.
Gary Cook said that he thinks the UFC only have about 10-15% casual recognition, meaning that only 15% max of the UK population even realise what/who they are. SSN would have a huge impact on that. |
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