It's amazing stuff. My Omega takes a hard rub to remove scratches but a light wipe with a little pressure removes marks from the softer Apple stainless steel.
Update. Got a few desk scratches on the clasp and some "wearable" scratches on the link. 30 seconds with the above cape cod and it now looks like this...
Hi, yes I gold plated it. But prior to that I would just move side to side on the brushing rather than downwards if that makes sense. Still no scratches