I nearly always drink neat. Someone has gone to a lot of time and effort getting that drink to taste the way it does so why change it? Sometimes I stick the bottle in the fridge though.
The Kracken looks so inviting displayed in that bottle but I have never bought any because it seems expensive compared to Captain Morgans, am I missing out?. I like spiced rum but unlike ordinary rum I find it a bit sickly and no as more-ish.
I'd say the only thing they have in common is the word rum on the bottle lol.
The spice is a lot more pronounced and you really get the sense ur drinking something a bit special IMO ;-) enjoy