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That's not necessarily a good thing. Especially when you don't know what you're sharing, or who you're sharing it with.
Imagine if a store detective from one store were to watch what you put in your cart, and were to then report that on to the management of another store.
You'd consider that to be somewhat creepy, wouldn't you?
Google and Amazon are completely separate companies. I have nothing against YouTube recommending new videos based on my viewing habits. I think that it's a good function. I also have no problem with Amazon recommending me similar products to ones that I've browsed for previously. It's actually a really good way to find new books or music.
What I find disturbing is that companies are clearly selling my viewing habits to each other.
Right now it's somewhat harmless. I get things like light fittings and underlay.
Now, imagine that I'd been browsing Amazon underwear for my kids. Who knows what kind of YouTube video would have been recommended to me.
I know that it smells of nanny state, but I think that we need government intervention to force companies to tell us who they share our data with, so we can at least be informed.
For example, is Amazon selling information on what gardening tools I'm buying to an unethical chemical company that makes weed killer? If I buy underwear online is this information being sold to a company that makes pornography? Does Peta buy data in people purchasing vegan products, or animal products? Are far right groups buying up data on people who subscribe to liberal magazines? |
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