It makes me wonder when Jessops can't spell !

CanNik

Good old Jessops                                                                       

BT Bob

It's a common mis-spelling in my experience. You see it a lot on forums, but I always thought that was probably because of people typing in English when it's not their first language - so kind of understandable.
You'd expect more from Jessopse

CanNik

I remember as a photojournalist covering events for Classic Cars magazine two years ago and "shooting trackside" Jessops said in their adverts for "experiences" you will go "trackside", imaging how Silversone reacted when I informed them

Jessops were not too happy when they were told to remove the advert