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From my own personal feeling, it's about a balance.
Everything is a compromise, when you are trying to fit everything into one device.
What is a shame is when the balance seems to be off a little, and we've seen it again and again in many devices. They design in a weak spot that spoils a product.
There are some weird things.
The classic must be the Nexus 7 tablet from Google.
(2012 launch price £159 for 8GB and £199 for 16GB)
Was widely praised by many for pretty much hitting every target.
Nice enough specs, performed well, great price, a sure fire winner, which it was, sold well, and the follow up, eagerly anticipated.
So they must have seen how well this sold, and so they needed to basically 'Do the same again' and get lot of Nexus 7 owners and new people to upgrade.
They should have, perhaps just gone round the whole tablet, tweaked a bit in all areas, perhaps pumped the screen from 7" to 8", kept the price point around the same (better parts get cheaper over time anyway) and an almost guaranteed follow up success.
But no. Let's scrap that, ignore why it sold well (price/performance/specs) and make a Nexus 9 instead.
(2014 Launch 16GB £319 32GB £399)
Dubious screen quality issues (rings a bell huh!)
And whilst It did of course sell a bit, it was pretty much a flop(ish) with people still hunting for second hand Nexus 7 models.
You've gone from £160 base price to £320 base price for your next tablet.
I guess it's another case of people around the table ignoring what people are buying, and thinking they know better.
IMHO, sure, why not. If you wish to go for the iPad community, which is a pointless exercise as a lot of this is about iOS not the hardware) make something high end, but also, don't forget those at the other end.
At least Samsung did not fall into Google's trap, and whilst going after the iPad quality wise, also produced nice looking products at the lower end at the same time. |
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