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Very much this.
If you've been tracking the prices on a few things you've been after for a while or use the likes of camel then you very quickly realise Black Friday is mostly a marketing scam. You might be lucky to get a few quid off certain items here and there but overall unless you're very careful you'll likely end up paying more.
It's a shame really but not unexpected. As a consumer I regularly feel utterly fleeced as these huge companies squeeze every penny they can out of me. I get it, that's their job and they don't owe me anything. Once in a while though it'd be nice to get a genuine bargain that wasn't the result of a pricing error.
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