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My guess here is, apart from the very, very rich, if you're drinking about a bottle of wine a night (the target group, in this category) you'll be spending 5-£10 for a bottle of wine at the weekend, but on more basic stuff midweek.
Someone's drinking all those boxes of Pinot Grigio and Merlot, you know. And it's not people pre-loading for 8 pints of Stella or 12 bottles of Bitch ****.
Steve W |
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