Just a word about the prevalence of Coke----

jshaffer-6

Back to the 30's, folks. I was there, I know. It wasn't that you saw Coke everywhere, it was the only soft drink you saw. There were no machines with a choice. There was a big red Coke cooler sitting at the service station, another outside the grocery. Some of them were serviced by the local ice company, that is; no motor, just ice. A lot of times they had a padlock on them, in other places you just lifted the lid, helped yourself and left your nickel. Later they graduated to some with slots where you could put your nickel. No point in showing people in this movie drinking anything else, except maybe iced tea. No one else had the coolers, and so all you saw was Coke. Add to that the amount of fountain coke we drank. And it took Robert Altman to make us all think about it.

score /10

jshaffer-6 26 September 2007

Reprint: https://www.imdb.com/review/rw1736904/