When you have people who can afford to pay £1200 for a graphics card, what is £1800 on a Monitor to get the best out of that graphics card?
Also, you won't get a TV that can do the high refresh rates that some PC monitors can do and compatiblity with FreeSync or G-Sync. Why is GSync so expensive when FreeSync is free? They're basically the same thing. Same with HDMI 2.1.
I could never justify spending £2000 on a tiny LCD panel. It's just nuts. Even if it was an OLED it would still be grotesquely overpriced. Quite simply it is so expensive because Nvidia can get away with it.
If AMD were any competition to Nvidia you wouldn't see such a massive premium for G-Sync and £1200 graphics cards. Nvidia/AMD market share is roughly 70/30. So miles ahead, which is why they get away with the prices they do. Similar case with Intel. It's what people think, and it explains the price disparity, but unless you're buying a really high end card like a gtx1080ti, rtx2080 or rtx2080ti, it's often worth buying AMD imo. The AMD Vega 64 is not far behind an rx2070 at stock for example, and you can buy the best variant (the Sapphire Nitro) for around £350. RTX is the big thing now on PC though, which means you have to go NVidia. When I watch those Digital Foundry videos of raytracing on vs off, the difference is so enormous I know for sure it's what I'll want the next time I upgrade. Can you link to the videos please? I saw a few demos that look great, but nothing worth having on current hardware...
I'd love to have ray tracing, but I don't think it's worth thinking about yet unless you will buy a 2080 or higher for over £600. By the time ray tracing in games is amazing, the current cards with the exception of the very top end may not be suitable imo, and you may be better off with raw power to keep ultra settings on textures etc.
The lower tier AMD cards offer better prices, more reliable freesync support (unless you will spend more on a g-sync monitor) and better frame rates (unless you buy the 2080 / 2080ti). Just my opinion! When you weigh up the positives and compare it to the price, it really doesn't seem as expensive as it first seems. Like lgans316 said, think about the price people pay for iPhones these days.
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